Users in EU will have a choice

Google has just announced a change for users in Europe that will allow them to decide exactly how much data sharing is right for them. The new policy, which the company says is in response to the EU’s Digital Markets Act (DMA), allows users to opt out of data sharing for all, some or none of Google’s selected services. The services listed include YouTube, search, advertising services, Google Play, Chrome, Google Shopping and Google Maps. However, the policy is not airtight – Google will still share user information when necessary to perform a task (for example, when you pay for a purchase on Google Shopping using Google Pay), to comply with the law, to prevent fraud or to protect against abuse.

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