OKR stands for Objectives Key Results.
It is a management method that uses objectives. It describes how to set and record priorities and what to do to improve the effectiveness of their implementation.
The most familiar element of OKRs is the format for writing down the goal. O from the abbreviation OKR is goal. Key Results or Key Results are measures of success.
The Objective in an OKR should be qualitative (so it is not measurable). It is a buzzword that names a change or state that the company or team intends to achieve. It is meant to define an exciting, specific challenge. It is used to communicate priorities precisely, the recipient should be able to remember it easily and understand its value.
Read more OKR – what is is (in short summary)
