Atlassian Team24 Europe

I had the absolute pleasure of spending last week in beautiful Barcelona, participating in Atlassian Team24 Europe. It all kicked off with a bang, with a keynote in which Arsène Wenger was the guest speaker. It was such an interesting talk! It was about managing a team, and how to support your team members, as well as managing your own expectations.

There were so many interesting sessions! I wish I could have attended them all, but some of the ones I was interested in were taking place at the same time. I know I'll watch some of them when they're available online. The lovely folks at Atlassian chatted a lot about where they've already been, what they've done, and where they're headed next. I have to say, they have a really interesting view of where they want to be in a few years' time! They really emphasized a lot of great things!

  • AI (no surprise here, everyone is moving in this direction, and I think it's great!)
  • Integration: Atlassian products are going to be integrated with everything else, even the competition! This way, you won't have to leave your premises to access knowledge stored in other tools.
  • Rovo AI Assistant: Atlassian announced the general availability of Rovo AI Assistant, which offers 20 pre-built agents for various tasks, such as organizing issues in Jira or preparing release notes.
  • Integrations and AI: Rovo can connect to SaaS tools like GitHub and Google Drive, and offers search and chat capabilities accessible through a browser extension.
  • Rovo agents can be used as chatbots that can perform various actions per task or be added to the automation.
  • Loom, now integrated with Confluence.
  • New tool: Focus, an enterprise strategy planning tool that complements the existing Jira Align product, has been introduced.
  • Jira received new features and design to attract business users, including the ability to create custom project templates and integration with Confluence and Loom.

Partners were also a significant topic. "Partners are crucial to our success" Atlassian said. Partners, including software providers and technology services companies, generate about 80% of Atlassian's revenue. Marketplace development: The Atlassian Marketplace, launched in 2012, offers nearly 6,000 apps, with total sales exceeding $4 billion by early 2024.

From my perspective, the most unfortunate aspect is the decision to prioritize cloud development at the expense of other areas. While the Data Center edition will receive security patches and potentially some new features, it is unlikely to see significant enhancements that would truly excite or impress. This is a missed opportunity.